.orgSource

FEBRUARY 6, 2023

Traditionally the CMO’s focus has been on generating revenue by convincing customers about what they want to buy and why. According to Gartner , the technology and research consulting firm, 90 percent of organizations now have a CX officer or an equivalent position. Isn’t that a CMO’s job? Well, yes, it could be.

Game 44

Game Experiment Marketing Gartner 44

.orgSource

SEPTEMBER 5, 2023

Other areas where AI can make an impact are: Meetings and Events—Use predictive analytics to identify which venues will generate the highest number of registrations. The software typically wins as a result of the resources that are required to build a custom platform. Gartner offers this explanation. “A

Trend 221

Trend Digital Gartner Virtual 221

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2019

In comparison, a recent Gartner study that found that 59% of business enterprises have some form of AI deployment in operation today. Gartner estimates that the average company has four AI or ML projects in place.). These insights are used to better customize messaging in different digital channels to improve results.

Studies 17

Studies Gartner Marketing Integration 17

.orgSource

JUNE 19, 2023

Gartner Marketing Glossary describes influencer marketing like this: Influencer marketing is a type of social media marketing that involves mentions and endorsements of brands and/or products by individuals who exert influence on a particular audience due to their perceived expertise, trustworthiness, or popularity. Well, not exactly.

Influence 221

Influence Giving Gartner Analytics 221