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Customer Experience Plays Marketing as a Long Game

.orgSource

According to Gartner , the technology and research consulting firm, 90 percent of organizations now have a CX officer or an equivalent position. Gartner identifies these qualities as key to delivering value: A customer journey mapping process that extends beyond acquisition and purchase through the life of the relationship.

Game 44
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Digital Evolution—Three Trends to Watch

.orgSource

Governance—Develop meeting agendas based on previous history, take and transcribe minutes, and identify potential leaders using criteria such as participation, credentials, and demographics. According to Gartner, by 2024 low-code applications will account for more than 65% of all application development activity.

Trend 221
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SalesForce.Org Study: 40% of Nonprofits Planning To Integrate AI for Marketing

Beth's Blog: How Nonprofits Can Use Social Media

In comparison, a recent Gartner study that found that 59% of business enterprises have some form of AI deployment in operation today. Gartner estimates that the average company has four AI or ML projects in place.). The Salesforce.Org study also looked at how nonprofits were having meaningful conversations with their constituents.

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Ignite Engagement—Give Members Influence

.orgSource

Gartner Marketing Glossary describes influencer marketing like this: Influencer marketing is a type of social media marketing that involves mentions and endorsements of brands and/or products by individuals who exert influence on a particular audience due to their perceived expertise, trustworthiness, or popularity. Well, not exactly.

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