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FEBRUARY 6, 2023

According to Gartner , the technology and research consulting firm, 90 percent of organizations now have a CX officer or an equivalent position. Gartner identifies these qualities as key to delivering value: A customer journey mapping process that extends beyond acquisition and purchase through the life of the relationship.

Game 44

Game Experiment Marketing Gartner 44

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SEPTEMBER 5, 2023

Other areas where AI can make an impact are: Meetings and Events—Use predictive analytics to identify which venues will generate the highest number of registrations. According to Gartner, by 2024 low-code applications will account for more than 65% of all application development activity. Gartner offers this explanation. “A

Trend 221

Trend Digital Gartner Virtual 221

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JUNE 19, 2023

Gartner Marketing Glossary describes influencer marketing like this: Influencer marketing is a type of social media marketing that involves mentions and endorsements of brands and/or products by individuals who exert influence on a particular audience due to their perceived expertise, trustworthiness, or popularity. Well, not exactly.

Influence 221

Influence Giving Gartner Analytics 221