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What’s the Secret to Social Media Success? Cute Animal Theory

Beth's Blog: How Nonprofits Can Use Social Media

Several years ago I created the Cute Dog Theory, a node to a Nicolas Kristof quote about how puppies get more attention than dry statistics about Darfur. Ethan points out that the Web was invented so physicists could share research papers, but Web2.0 was invented because people want to share cute pictures of their cats.

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Should Your Nonprofit Be Active on the New Myspace?

Nonprofit Tech for Good

They paved the way for all of us and their contribution to nonprofit history should be noted: To Write Love on Her Arms; Invisible Children; National Wildlife Federation; the Humane Society of the United States; Seacology; Rape, Abuse, & Incest National Network; Americans for the Arts; Oxfam America; People for the Ethical Treatment of Animals; (..)

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Second Life Do-Gooders

Have Fun - Do Good

Like in January when Mia Farrow spoke in Second Life about Darfur at a virtual event sponsored by the U.S. Plus, Tech Soup (who I work for) is spearheading a Nonprofit Commons in Second Life, "a virtual community of practice for nonprofits to explore the opportunities and benefits of Second Life."

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Notes from Google Earth Outreach at Net Tuesday

Have Fun - Do Good

Steve talked about how Google Earth can make the world a smaller place and add faces and places to statistics, like the USHMM's Crisis in Darfur layer does (pictured above). Videos in the balloons will only work on Windows.

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Reflections on Mixed Reality Events in Second Life

Beth's Blog: How Nonprofits Can Use Social Media

In-world speakers from nonprofits who spoke about their work included Evonne Heyning from Camp Darfur, Barry Joseph from Global Kids , Lori Bell from the Library Alliance , and Marc Sirkin from LLS. I've been able to connect with well-known people in the educational tech field and have a conversation with them.

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President's Update: Summer 2008

Beneblog: Technology Meets Society

Our newest human rights project is looking closely at the human rights challenges in Darfur. We are nearing completion of our assessment of Darfur-related NGOs and their qualitative documentation on human rights abuses. Benetech is drawing top talent by offering Silicon Valley tech jobs with a social purpose.

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"Google Was Our First Office": Managing a Worldwide Staff

NTEN

Imagine a Jewish girl, selling Challah bread on a college campus in America to help support black Muslims in Darfur. At the seminars, the fellows participate in an intensive tech treating session, and are provided with tech tools to enhance their projects, like weebly.com , which provides a free tool for building basic web-sites. . .

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