Donor Retention: Reasons to Keep Your Supporters Giving Year Round
Greater Giving
DECEMBER 12, 2022
Draw upon your data to create a report of donors that gave last year but unfortunately not this year (LYBUNT) and then you can use that list to generate a lapsed donor list and reach out to engage them in giving activities. But when you’re reviewing your status and performance, keep in mind that it’s not all doom and gloom.
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