ASU Lodestar Center Blog: Research Friday: Social Media is all.
ASU Lodestar Center
MAY 27, 2011
"Convergence" makes the following assertion: "To have a credible voice in this [technologically advanced] environment, nonprofits need to empower everyone in their organization to be a spokesperson." The report emphasizes moving away from one stylized corporate message to a natural, multi-voiced approach to connecting with the public.
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