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Reaching Gen Z on social media: Expert advice vs. Gen Z opinion

Candid

But other suggestions, like using pop culture slang and memes to catch Gen Z’s shorter attention span, feel a little off. But to truly understand how nonprofits can best engage Gen Z on social media, we thought it was important to bring my generation’s voice into the conversation. Here are the top takeaways.

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The Heart and Soul of Lean Impact: A/B Testing Experiments and Validated Learning

Beth's Blog: How Nonprofits Can Use Social Media

Use Scientific Methods: These include having a significant sample size, randomly selected groups and some split testing. It’s a subjective and culturally influenced unconscious and involuntary response. Cultural nuances abound. Verbal fads and memes come andgo in the blink of an eye. Words : Language is tricky.

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professionals

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Guest Post: Hashtags Are Like #Snowflakes

Beth's Blog: How Nonprofits Can Use Social Media

Discrete Events: #sxsw , #ntc12 , #bbcon , #df11 : Many conferences, especially those with younger audiences or a focus on technology, use a hashtag to coordinate online conversation. #fundchat (a fundraising group on Twitter) and #ff are both regularly occurring online events. Enjoy the conversation. Are they reliable?

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[VIDEO] Using WhatsApp to Increase Engagement with Multicultural Communities

Bloomerang

So people right now are on WhatsApp and we can use it as a way to start a new channel of conversation with people that is complimentary to how we already communicate with volunteers, with donors, with, you know, our support base. Culturally specific communication is the second thing. So, for example, is it a hierarchical culture?

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Steve Bridger ›

Steve Bridger

Conversation is the key, and we’re starting to give our supporters individual voices to hear while at the same time getting to know them. Tuesday, December 9, 2008 at 10:32 am | Permalink Amy Sample Ward wrote: Great list, Steve! Monday, January 5, 2009 at 4:45 pm | Permalink Stuart G Hall wrote: Like the 5 a day meme, thanks.

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