Non Profit Quarterly
DECEMBER 14, 2021
As a volunteer administrator at an educational nonprofit in Oregon explained: Our volunteer opportunities are usually during the school day, so we have a lot of retired people. But then, once the marketing manager left, our Spanish language staff were like, “Yeah, we actually want different content , not just translated content. ”.
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 6, 2013
Write a short profile of a few of your target audience members. Just distill the message you want to test down to a Facebook ad, and then run that ad against various groups: married women over 40, students living in Washington and Oregon, Canadian kayakers and so forth. Here are three ways to get a clearer sense of your audience.
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Beth's Blog: How Nonprofits Can Use Social Media
JULY 7, 2009
User profiles "Nonprofits", "seniors" or "businesses" don't visit your web site, log into your online community or post photos; individual people do. Kim, a grandmother living in Oregon, posts photos of the pothole in front of her house. Our user profile worksheet helps you get to know your target users.
Tech Soup
MAY 21, 2015
Orangutan Outreach used a donation of Adobe Creative Suite to produce and electronically distribute high-quality digital content for thousands of "adoptive parents." Find our in-depth profile of Information Technology Exchange on TechSoup for Libraries. Shoreline Solar. " Sunstone Montessori School.
Museum 2.0
MAY 3, 2011
Lots of museums these days have video comment booths to invite visitors to tell their stories, but how many of those booths really deliver high-impact content? We all sat down and looked at the content and we said, “this is not good enough, this is not watchable enough.” So what did you do next? How do you edit the stories?
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