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What do web stats mean, anyway?

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology What do web stats mean, anyway? Allan’s argument is that because NTEN is in a leadership position in the field, it should lead in showing transparency by publishing its web stats.

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If your organization tweets it, will they donate?

Beth's Blog: How Nonprofits Can Use Social Media

Avi Kaplan has published some basic stats from the recent Tweetsgiving Campaign that raised over $10,000 in 48 hours right before and during Thanksgiving to build a classroom in Tanzania. The holy grail metrics is missing? Velocity and fluence and it's darn hard to track those. , a question asked by the Give and Take blog.

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Nonprofit Web Design Process Part 2a: Analytics Data as User Research

Connection Cafe

Most nonprofits already have Google Analytics installed on their website to track online traffic. Once we’ve set the timeframe, we then start digging into the data to answer some key questions: What are some benchmark stats for improvement? If we set up Goals, reviewing them post-launch is another great success metric.

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Breaking News: Twiddling Thumbs of Nonprofit Professionals Causing Sore Thumbs

Connection Cafe

50 Fascinating Philanthropy Stats. The 50 Fascinating Philanthropy Stats is the central hub for need-to-know statistics on charitable giving, online fundraising, donor characteristics, and more. billion in total fundraising and $2.2 Special features this year include Canadian giving, #GivingTuesday, and mobile giving.

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Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

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[VIDEO] Measure Of Success: Creating Tools And Process To Report Impact

Bloomerang

We’ve got some tools, questions to ask, and things like that when you’re looking at data-tracking systems. We’re so busy doing the work that we forget to stop, track what we’re doing, and share it with others so that they can engage in the organization. So how do we know what to track?

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Measuring the Value of Your Blog: Reflections Over the Last Year

Beth's Blog: How Nonprofits Can Use Social Media

Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). Audience Growth (content consumption ???