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Level Up Your Marketing with Analytics

Association Analytics

In today’s world, success is measured by more than just clicks and open rates. There are many marketing technology tools that can help you measure success. In addition to the tools, a very important piece of successful marketing is Taxonomy & Metadata – the foundation of your marketing. How are you tracking success?

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Who is sharing nonprofit demographic data with Candid? 

Candid

The subject area is based on the National Taxonomy of Exempt Entities (NTEE). iv In comparison, the sharing rate for all other staffing levels is below 60%. iii Here, subject area is defined by the ten broad categories under the National Taxonomy of Exempt Entities. In both cases, respondents have the option to decline to state.

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Guest Post by Stephanie McAuliffe: SoCap09 - Day 2 Roundup

Beth's Blog: How Nonprofits Can Use Social Media

I sought out sessions that focused on setting industry standards for social measurement. People are open sourcing their metrics, and building taxonomy. To get the market from niche to mainstream people are working on taxonomy, metrics and peer and trend ratings. She’s launched a policy project you can read about here.

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Mapping funding for racial justice: A political imperative

Candid

These categories build off of the extensive taxonomy Candid has developed over years—based on data from over 17 million grants—which we have jointly adapted to capture work related to human rights. Looking across years and areas illuminates trends, uncovers gaps, and provides comparisons within the field.

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