Emotions vs. Numbers| Developing the Right Strategy for Your Next Fundraising Appeal
Connection Cafe
SEPTEMBER 11, 2014
While both are apt comparisons to soliciting donors, they actually represent entirely different ways of asking for money. Images of abandoned, starving, and abused animals are flashed on the screen as Sarah implores us for a donation which will, we’re to assume, help alleviate the suffering of the animals shown in these gripping images.
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