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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

Lesson 59
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Philanthropic Leadership: Engaging Board Members As Fundraising Ambassadors

Bloomerang

Elizabeth Abel will explore the role of the board in elevating fundraising activity and discuss effective strategies to recruit, engage, and deploy diverse board members as fundraising ambassadors. Yeah, engaging those board members to be fundraising ambassadors. Is it okay if I go ahead and get this party started?

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Engagement Tools to Prepare Your Board for a Capital Campaign

sgEngage

If you’re reading a blog post with the words “capital campaign” and “board” in the headline, you might be spiraling through questions that are keeping you up at night (hopefully, it’s not 2 a.m.): By now, you should have a defined gift range chart to demonstrate the impact of various giving levels.

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Create the ultimate nonprofit email newsletter

Get Fully Funded

Use a tool like Constant Contact, Mail Chimp, or something similar to send out your email newsletter. Meaningful numbers will show the donor you’re doing your job and that builds trust which is the backbone of donor-based fundraising. Check out the Fundraiser’s Paradox from Bluefrog Fundraising. Your regular email (e.g.

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5 Facts About Online Average Gift Size

Connection Cafe

It made for interesting tweets and blog post headlines about online giving trends, but it wasn’t very useful. Median Online Gift Size was $178 in 2016: Online gifts tend to be larger than traditional offline fundraising gifts, especially direct mail giving. I have a confession to make. How are you trending?

Gift 41
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112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). When writing your fundraising appeals, it’s important to opt for the latter.

Story 54