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The Participatory Museum Process Part 4: Adventures in Self-Publishing

Museum 2.0

But I did choose Noncommercial because I don't want a publisher to snap up the book or a chapter, credit me as author, and sell the content. If you are serious about selling books through channels beyond your own website, there are really only two options--CreateSpace (owned by Amazon) and Lightening Source (owned by Ingram).

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Unlock the Power of Social Media for Fundraising: Tips and Strategies to Boost Your Success

Get Fully Funded

In fact, YouTube is the 2nd largest search engine in the world, behind Google. Investing in compelling videos on your YouTube channel gives you content for your YouTube audience, and you can market that content across other channels. Here are some more tips for managing your channels: Delegate social media tasks when possible.

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[VIDEO] Building Your Nonprofit’s Engagement Engine

Bloomerang

And the book is structured in a way where each of these elements is given its own chapter with a whole bunch of stuff in it. These are all channels that your organization can direct and basically do whatever you want with, within reason and the law, at your own discretion. You have owned media, earned media, and paid media.

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[VIDEO] The 3 V’s of Virtual Communication

Bloomerang

They could put it on their website, they can put it in their newsletters, and they can run it across all of their social media channels. Use your communication channels to highlight current volunteers by using testimonials with a call to action. Go on there and search the list that I’m referring to for prospect research.

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A Fundraiser’s Secret Weapon: Data Analytics

Connection Cafe

Benchmarking has provided an apples-to-apples comparison of data and helped clearly identify areas of growth and opportunity as well as highlight how past decisions had affected the current program. So, it has become increasingly important to demonstrate quantifiable impact, but not at the expense of the emotional connection to our cause.