Research Friday: Branding in the nonprofit sector
ASU Lodestar Center
APRIL 26, 2013
The mission statement should drive the development of the brand and the brand should reflect the values of the organization. Their name and logo are so well-known that the average American trusts their brand and, (arguably) because of this, is likely to donate to their cause. Sources: [1] Non-profit branding: Cause and brand effect.
Let's personalize your content