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Research Friday: Branding in the nonprofit sector

ASU Lodestar Center

The mission statement should drive the development of the brand and the brand should reflect the values of the organization. Their name and logo are so well-known that the average American trusts their brand and, (arguably) because of this, is likely to donate to their cause. Sources: [1] Non-profit branding: Cause and brand effect.

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Next-Level Fundraising with Nonprofit Psychology

NonProfit Hub

Robert Cialdini has been teaching psychology for more than 30 years, but his biggest influence on the field is his 1984 best-seller Influence: The Psychology of Persuasion. One of the more notable principles is called social proof, or social influence. In the book, he boils his findings on persuasion down to six principles.

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Major Gifts: 16 Strategies to Raise More

Neon CRM

Say your donor is very interested in early childhood education. A major gift is a major investment in your cause, and many people don’t make major investments without thinking about it for a while. Major gifts make a huge impact on your fundraising bottom line, and your gratitude should reflect that. Why Implement It?

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8 Creative Fundraising Ideas to Advance Your Mission

Connection Cafe

Fundraising for your cause is exciting, challenging and should be unique to your mission. Be sure to add increments to each card because dollar amounts, connected to a tangible impact, guide the donors’ understanding of what they can influence. Louie’s Kids is a nonprofit that fights childhood obesity and promotes family wellness. .

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#GivingTuesday 2021 Ideas & Best Practices

CauseVox

Consider setting any one or more of these goals: Awareness: How many people do you want to educate about your cause? Personal fundraisers: How many individuals are you looking for to raise funds for your cause? Pledges: How many people do you want to pledge a donation to the cause? How many new donors are you looking to attract?

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Growth Hacking Your Mission With People Power

Connection Cafe

Growth hacking: a process of rapid experimentation to identify the most efficient ways to grow a business (or cause!). For causes, this can range from increasing conversion rates by testing simple design tweaks, to nailing rapid response and raising $24M in a weekend. How we advance causes, how we share our voices, how we connect.

People 25
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Sheroes You Should Know: Inspiring Stories for #WomensHistoryMonth

EveryAction

We also like to believe she was one of the first proponents of the "shine theory" with her quote, " There are two ways of spreading light: to be the candle or the mirror that reflects it. ". Are you passionate about conservation and environmental causes? Murasaki Shikibu. askformore. Rachel Carson. Fund their work! Sheroes in the Arts.

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