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Deepen the Donor Relationship by Focusing on the Donor Journey

Get Fully Funded

If you don’t know, I suggest you go test your own “Donate” button right now to find out. You’ll need a Donor Communications Plan that includes: Editorial Calendar for your newsletter, identifying heart-warming stories you can share each month. You can simplify the process by putting a few of these helpful hints into play: Automate.

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10 Mistakes Your Nonprofit Is Making On Social Media

Achieve

Hint: A great time to do this is when you are creating your annual budget and marketing plan. Once you’ve ironed out your timeline and key goals, it’s much easier to plan strategic campaigns and upcoming content calendars. . Hint: I typically recommend posting 3-4x per week per channel as a starting point.

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Google+ – Yi-Tan Call Notes

Beth's Blog: How Nonprofits Can Use Social Media

Dave Gray shared this reflection where circles can go and they hint at other potential nonprofit use cases for donor cultivation. Warren noted that in their tests people became blind to the red button which I’d like to call the social procrastination button. I, for one, would love the option to hide it.

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Online Communications that Don't Suck

NTEN

One organization spent 10 hours a month maintaining an online calendar. When we reviewed their website statistics, we found that nobody ever visited that calendar. The AIDS.gov website is a gateway to all Federal domestic HIV testing, prevention, treatment, and research information. Wouldn't you like 10 extra hours a month?

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How to Build Your Capital Campaign Plan

CauseVox

There are a few helpful hints that can get you started: Look at the donors you have and identify the largest donation you believe any of them will give. The first test of your case for support will be during your quiet phase, as you reach out to major donors. Above is a great example of a tier chart from the Capital Campaign Toolkit.

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In With the QR In Crowd

Connection Cafe

When scanned using an app for your smartphone, they automatically take you to a website, image hosted on the web, calendar invite, series of text, or other types of content. HINT: remember to test the code and link to sites that look good on smartphones. Here is an extensive list that was featured on the Nonprofit Tech 2.0

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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

Hint: If you can’t set aside some time each month to check on your account, a Google Grants manager can step in.) Test out different ad extensions to determine what drives results for your ads. 5) Test different headlines and descriptions with RSAs. So long as you meet the requirements, you should be all set.

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