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What Are Passive Fundraisers? FAQ + 4 Ideas for Nonprofits

sgEngage

Nonprofits tend to bring in the most donations at the end of the calendar year and experience a lull during the summer, but passive fundraising is effective no matter what month it is. However, your fundraising will only be successful if you actively communicate with your supporters.

FAQ 70
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Encouraging Donors to Participate in Corporate Giving Programs

sgEngage

Direct mail. Match ratios (i.e., within the calendar year, six months following the donation). For example, you might send out an email to all donors reminding them to check their matching gift status regardless of their likely eligibility. Confirmation screens. Acknowledgment letter. Dedicated corporate giving web pages.

Program 97
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Tech Wellness in the Nonprofit Workplace: Tips for Avoiding Collaborative Overload

Beth's Blog: How Nonprofits Can Use Social Media

Collaborative overload is defined as the burnout that results from our over reliance on e-mails, meetings and other collaborative technology tools that have, ironically, limited our ability to get stuff done. Adopt Good Practices Around Team Emails. Have a formal policy about sending after hours emails. Sound familiar?

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How to Conduct an Honest Mid-Year Fundraising Evaluation

Get Fully Funded

If you operate on a calendar year, your fourth quarter will be your most lucrative by far. Remind yourself that you have plenty of time to make adjustments and additions to your fundraising calendar to catch up. Did you push the campaign on social media and through email marketing as hard as you could? How did they perform?

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How to Offer the Ultimate Employee Giving Experience

Double the Donation

For example, you might hold a meeting, send a company-wide email, share a pamphlet, and add an explainer to your employee handbook. Direct mail. Match ratios: This determines the rate at which you match employee donations. This may be a certain number of months or align with your calendar or fiscal year. Text-to-give.

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How Do Nonprofits Make Money?

Qgiv

Direct mail, email, social media, and text fundraising are all marketing channels through which nonprofits make donation asks to their network of supporters. It’s essential to budget accurately and keep in mind your expense ratios when you’re planning an event. Year-round donations. Types of fundraising events.

Money 52
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Engaging Recurring Donors: 4 Impactful Strategies

Achieve

specifically recommends finding a CRM solution that can automatically fill out message templates with personal information for both emails and traditional mail. Your nonprofit likely keeps a full event calendar, and sending out a personalized invitation to your recurring donors can be an extra nudge towards encouraging them to attend.

Impact 105