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End-of-Year Wrap-Up: Three Things to Take Into Your 2024 Email Campaigns

M+R

The good news is, we don’t have a weekend 12/31 deadline for the next few years — but it still might be worth rethinking the December calendar. Before we take a look at some of those examples, we also saw great results from the opposite approach: using plain text appeals with personal language to connect to donors.

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Happy New Year? It depends what nonprofit “year” you’re talking about.  

Candid

The language of the social sector can feel daunting and confusing. For example, did you know there are at least five different types of “years” when it comes to nonprofit data? Calendar year Let’s start with the easy one. The calendar year is the one you’re used to thinking about, the one your Outlook and Google calendars use.

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Make This a More Inclusive Season of Giving: Tips for Diversity in Your End-of-Year Fundraising Appeal

sgEngage

The data on year-end giving in general is motivating: More than 36% of donations are made in the last quarter, according to Blackbaud’s Charitable Giving Report , with donors in the United States making $2.7 Review your constituent data. There are 2.5 million Hindu-Americans. billion in contributions on Giving Tuesday alone.

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How to Build Your Capital Campaign Plan

CauseVox

Check out this great donation tier chart example from the Capital Campaign Toolkit. To help you break down your overall fundraising goal into more approachable pieces, you can create donation tiers (sometimes called a gift range chart or gift table). Above is a great example of a tier chart from the Capital Campaign Toolkit.

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Growing the NetSquared Community

Tech Soup

The Ambassadors are senior NetSquared leaders who offer their support to other organizers in their country or region, allowing us to serve members in different time zones and in languages other than English. San Francisco, California: Marc Smith on Charting Connections in Your Community — SF Online Community Meetup.

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Networked Capacity Building: Finish Line Grantees Social Media Training

Beth's Blog: How Nonprofits Can Use Social Media

What I liked best was the point Ashley about how they use qualitative feedback from members – they listen, but when their metrics tell them something is not working – they use the qualitative data (comments people leave on Facebook or blogs or the general email account) to get more insight.

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Philanthropic Leadership: Engaging Board Members As Fundraising Ambassadors

Bloomerang

And it represents the highest year of giving on record since the Giving Institute began tracking this data more than 60 years ago. And if you think about this pie chart, what I really want to call out is that bequests, which are about 9%, are gifts made by individuals. Here’s our event calendar. It was super interesting.