3 Keys to Lasting Participant Retention in P2P Fundraising
Connection Cafe
OCTOBER 13, 2016
But from the looks of the data and the declining retention rates for walks and 5Ks, we all need a refresher on what matters when it comes to people coming back year after year. This year’s Blackbaud Peer-to-Peer Fundraising Study shows retention rates declining for Walks and 5Ks. Focus on staff retention. Train them well.
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