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Great reads from around the web on June 15th

Amy Sample Ward

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). This time, they had a variety of videos featuring well-known celebrities like Matt Damon, Taye Diggs, and Ana Ortiz.

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Unpacking Engagement Metrics for the Nonprofit Blog

Beth's Blog: How Nonprofits Can Use Social Media

Reader Sharing (bookmarked items). engagement) to leave a comment or write your own blog post responding to someone else's, for example, than it does to just click on a post to read it, or click a button to bookmark it. And as readers start to respond -- commenting, tweeting, bookmarking, etc., Should also note, re.

Metrics 71
professionals

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Earned Media: How to Stay Relevant and Track It - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Earned media is comprised of coverage through: Blogs Media outlets both online and offline Podcasts Photo sharing sites like Flickr Tweets on Twitter Links shared on Facebook Tagging on social bookmarking sites like delicious, Digg, etc. Word of mouth, etc. You can even setup a Google Alert to track the opposition.

Track 41
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2.0 Culture Wars: Luddites and 2.0topians

Museum 2.0

If we want to work with directors, trustees, and other skeptics to evolve museums and other content providers alongside Web 2.0, They don't just keep bookmarks, they Digg things and save them to del.icio.us. To many people, the culture of Web 2.0 is threatening, overwhelming, and generally unappealing.

Culture 20
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Interview with Jonathon Colman: Social Media Secrets from a Green Geek

Beth's Blog: How Nonprofits Can Use Social Media

Jonathon Colman is the Associate Director of Digital Marketing for The Nature Conservancy, where he works on a team that is charged with the strategic marketing and promotion of The Conservancy's primary web site, nature.org. I'd like to know how you convinced your executive directors/senior staff to go for it? What were the concerns?