Boosting Your Association's Revenue with Attractive Microcopy
Association TV
NOVEMBER 16, 2021
Microcopy is any short bit of text on a website or app. If your website is the restaurant, your microcopy should be your flashing neon bathroom sign (Not literally of course). We particularly appreciate search bar suggestions, like how Spotify invites users to search not only a song title but an artist or a podcast too.
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