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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Now let’s translate these for nonprofit fundraising: Do your homework to know your donors – Research your donors, their interests, and motivations for giving. Essentially, nonprofits must craft campaigns where the mission itself shines as the undeniable hero that compels giving, rather than relying on gimmicks or guilt.

Lesson 59
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Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. But not all kinds of audience analysis are evil.

Analysis 105
professionals

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Event Management Software for Nonprofits: Top Tools for 2024

Qgiv

Fun Team Events | Best software for entertainment activities Fun Team Events blends entertainment and philanthropy by offering a distinctive and enjoyable avenue for your donors to support your cause. Some of the tools this platform offers includes customizable event apps, registration and ticketing, live polling, surveys, and analytics.

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How Corporations Can Improve Workplace Giving without Increasing Administration

Givinga

Workplace giving initiatives are becoming both more important and more sophisticated. Changing employee attitudes and an increased emphasis on corporate responsibility has made workplace giving essential to business. Corporations typically give to approved 501(c)(3) charities that result in tax benefits. Tax and finances.

Giving 40
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End-of-Year Event Fundraising

The Modern Nonprofit

Estimated Reading Time: 7 minutes END-OF-YEAR EVENT FUNDRAISING The final quarter of the year unfolds with a blend of reflection and anticipation. As the days grow shorter and the year’s narrative approaches its climax, nonprofit leaders are presented with a golden opportunity: to rally their communities for one last, impactful push.