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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

For example, long-form storytelling may still convert better than short snippets – the current long-form podcasts that top business charts are showing this. Nonprofits should look at direct response lessons from podcasting, email, social media, and texting campaigns. Mastering the long game wins over chasing quick viral hits.

Lesson 59
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Online Learning Trends That You Can’t Ignore

Gyrus

Today’s tech-savvy, social and mobile learners are no longer interested in traditional classroom training and demand learning techniques that blends best with their current working style and outlook. Who does not like to play games? Mobile learning. Gamification.

professionals

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eLearning Pricing Models: 5 Ways to Price Your Courses

Forj

It’s especially important considering education is the short game; increasing membership through retention and recruitment is the end goal. And, you’ll want to do this early in the game (as soon as you’ve developed the concept of your first course), to ensure the course you build and the price you set are in lockstep throughout the process.

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What’s A Learning Experience Platform? The Essential Guide

Forj

Various Learning Types: LXPs can deliver a variety of learning experiences, including instructor-led training, blended learning, learning games, microlearning courses, multi-module courses, social learning, and more. If you think of your favorite streaming service, this is a similar concept— just with courses.

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Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm looking to blend different perspectives and have a workshop session that can speak to nonprofits and grassroots media makers. So, here's the session description: Social Media Metrics/ROI Game. Flickr Photo by whatchamakallit. The Web is changing!

Metrics 56
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[VIDEO] How to Tap Into Gen Y & Z Donors

Bloomerang

I have a feeling that if you listen to any fundraising podcast or read any fundraising blog or publication, you’re probably going to see her name if you haven’t already. I like to say that I have been in this nonprofit thing for a real long time and I’m true to the game at this point. You got to play the long game.”

Video 130