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Designing Digital Navigation Paths

Forum One

As we started off, I was immediately struck that, as much as each view was unique, they all started to blend. Navigation shouldn’t require effort; it should, in fact, blend into the background and just be a given audiences don’t think about. It is pretty easy to follow where the path leads, but it also blends into the experience.

Digital 53
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Key Takeaway #2: Spotlight Your Mission as the ‘Hero’ In the book, Ogilvy realized in a flash of insight that taste was irrelevant for whiskey – it was brand image alone that motivated purchases. Universal Analytics is the new version of this free web tracking tool and can take some time to understand.

Lesson 59
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Boosting Your Association's Revenue with Attractive Microcopy

Association TV

If your website is the restaurant, your microcopy should be your flashing neon bathroom sign (Not literally of course). According to web UX-pert Tommy Walker, optimizing your microcopy doesn’t just remove challenges, it encourages a massive uptick in conversions. Clarification on actions (Are you sure?

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Tools for 2.0: User-Generated Exhibits Made Simple

Museum 2.0

It’s a sad irony that Web 2.0—whose style projects are major initiatives require a somewhat complicated blend of physical exhibit and digital capabilities. Most of the time, the analogies I’m drawing to Web 2.0 But from a design standpoint, the simplicity of Web 2.0 Creating the backbone for a robust 2.0 Many in-museum 2.0-style

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Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

There is a lot of discussion on the topic on web strategy blogs and from social media strategy gurus like Owyang. I'm looking to blend different perspectives and have a workshop session that can speak to nonprofits and grassroots media makers. To understand why social media metrics are different from traditional web metrics.

Metrics 56
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Free Graphics Software and Images

Tech Soup

TechSoup’s web content developer, Wes Holing, is a big fan of Pixlr Editor free online photo editor from Autodesk. It is available online and also as a download , on Facebook , as a Chrome web app and mobile app for iOS or Android devices. In any case, I hope you find some useful gems that you haven’t heard about yet.

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