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Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

Flickr Photo by Matthew Field. One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did.

Analysis 105
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Designing Effective Technology Learning Experiences

Beth's Blog: How Nonprofits Can Use Social Media

I've been doing a Webinar for N-TEN called "Designing Effective Technology Learning Experiences" -- basically about how to make technology trainings more interactive -- which includes designing participant interactivity - either in small groups as well as blended into presentation/lecture. Flickr as a portfolio assessment tool.).

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Prioritizing Your Web Marketing Budget - What Slice of the Pie Should Social Media Get?

Beth's Blog: How Nonprofits Can Use Social Media

  I kept wanting to blend them.    And, of course, the cost ensuring that you have set up RSS feeds or what Chris Brogan classifies as "passports." They recommend that you allocate time and budget equally 1/3 between each. This sounds good, but I wish that the sections were as clear cut as the illustration. 

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Adventures in Participatory Audience Engagement at the Henry Art Gallery

Museum 2.0

All the photos in this post are on Flickr here. This is less true of Dirty Laundry, which required a blend of friendly invitation to participate and private spaces to contribute secrets.) You can explore the projects in full on the class wiki. This post shares my reflections on the projects and five things I learned from their work.

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17 Ways We Made our Exhibition Participatory

Museum 2.0

Note: you can view these photos of the exhibition on Flickr here.) Second Floor and the Main Gallery The main gallery for the exhibition primarily focuses on a blend of traditional exhibition content exploring romantic and platonic love. Of course, I'm biased. Do they really help people connect with the content at hand?