Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 6, 2013
One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. But not all kinds of audience analysis are evil.
Whole Whale
SEPTEMBER 8, 2023
While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Remember your goal is persuading consumers. Helping real people should be the star.
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Tech Soup
JANUARY 26, 2015
To read about how open-source software might benefit your nonprofit or public library, check out part one of this series. In that spirit, here are some leading open-source solutions in three categories relevant to nonprofits: CRM. Vancouver-based Art for Impact is a nonprofit that celebrates the power of art for social change.
Nonprofit Tech for Good
JANUARY 30, 2021
By Beth Singer , Principal at Beth Singer Design, LLC – a design and communications firm specializing in nonprofit organizations to help them fundraise, educate, and promote membership and the mission of their institutions through design solutions. Use the perfect blend of visual and verbal. There’s a new normal. Well, that depends.
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 21, 2009
Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). My chapter lays out a traditional ROI process that Nonprofit technology staff use to make major IT investment purchases such as hardware, video conference system, database system, etc. Look at what other nonprofits are doing in the space. Engagement.
Nonprofit Tech for Good
JANUARY 30, 2021
By Beth Singer , Principal at Beth Singer Design, LLC – a design and communications firm specializing in nonprofit organizations to help them fundraise, educate, and promote membership and the mission of their institutions through design solutions. Use the perfect blend of visual and verbal. There’s a new normal. Well, that depends.
OneCause
MAY 12, 2021
Nonprofits quickly had to move fundraising events online and relied heavily on online fundraising campaigns to make up for lost revenue as the pandemic swept through the world. When people talk about CRM solutions for nonprofits, they’re often referring to a single CRM technology solution from one vendor. What is a CRM system?
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