article thumbnail

Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

For example, long-form storytelling may still convert better than short snippets – the current long-form podcasts that top business charts are showing this. Blend time-tested principles with bold new applications. This runs counter to short-form trends on TikTok, Twitter, and YouTube that occupy our attention.

Lesson 59
article thumbnail

Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. But not all kinds of audience analysis are evil.

Analysis 105
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Open Source for Nonprofits: Programs to Try (Part 2)

Tech Soup

The main features cover task management, bug tracking, timeline visualizations, digital backlogs, task boards, burndown charts , project wikis, expense management, and time tracking, as well as document sharing and other collaboration tools. Image 1 : Blended Images / Shutterstock. Human Resources Management (HRM). Image 2: CiviCRM.

article thumbnail

Not Business As Usual!

Beneblog: Technology Meets Society

As people of good will tackle these challenges of the status quo, we’re gathered here in New Orleans to talk about a new and exciting movement that offers a chance to blend some of the best of those three different sectors and to create innovative solutions to the problems at hand. Right now it seems like we can’t afford government as usual.

Business 100
article thumbnail

NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes

Beth's Blog: How Nonprofits Can Use Social Media

It is a flow chart that calculates business performance taking into account not only whether the company had a profit, but whether that profit was good enough relative to the assets it took to generate it. Over those 80 years, the chart has been polished, refined and so deeply embedded in business thinking. Unique Blog Readers.

ROI 50
article thumbnail

6 Tips for Nonprofit Professionals on Speaking Brilliantly with Your Slides

Nonprofit Tech for Good

Use the perfect blend of visual and verbal. For example, the heading of a bar chart can state the specific interpretation that you want your audience to see, making it unnecessary to go into great detail about the data. What is the best ratio of spoken language to visual slides in your online presentation? Well, that depends.

Slides 300
article thumbnail

6 Online Speaking Tips for Nonprofit Professionals

Nonprofit Tech for Good

Use the perfect blend of visual and verbal. For example, the heading of a bar chart can state the specific interpretation that you want your audience to see, making it unnecessary to go into great detail about the data. What is the best ratio of spoken language to visual slides in your online presentation? Well, that depends.