Do Negativity And Alarm Really Raise More Funds?
Bloomerang
OCTOBER 23, 2023
Does negativity and alarm really raise funds?” —John, CEO of a civic education nonprofit Dear John, This is a top-of-mind question for many fundraising professionals. The truth is that fundraisers must sort out when and how to message their constituents using positive, negative, or a blend of both. That’s clearly you, John.
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