Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

I was curious about what I could learn if I did an informal benchmark study of a few nonprofit Pinterest users. Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices. The ratio is the total number of repins divided by total pins. Engagement.

Benchmark 102

Benchmark Photography Ratio Stats 102

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Figuring out the Return on Investment for your blog can't be done with a single metric. I do that with a grain of salt.

Metrics 50

Metrics ROI Measure Content 50

Connection Cafe

DECEMBER 5, 2017

While this may sound hyperbolic, take a moment to think about how our business landscape has changed over just the last five years. Data and the understanding and interpreting of metrics is something I have to work hard at, because it simply does not come naturally to me. Donor retention rates across lifecycles.

Analytics 33

Analytics Data Analysis Metrics 33