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Direct mail built the conservative movement. Can influencers beat it?

M+R

One from your local real estate agent, advertising the house you can buy on one salary. Enter: influencers. Influencer campaigns are the spiritual successor to the pioneering direct mail efforts, with massive potential to help movement organizations win. Looking for benchmarks? We’ve got some Benchmarks.

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3 Grassroots advocacy milestones to meet this month

EveryAction

Pro tip: you might need to use a benchmark lower than four actions if your action opportunities were sparse over the past six months. Most of these requests are coming from lobbyists in Washington, but offices are hearing from constituents and local interests as well.

Advocacy 198
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Why Local Marketing Matters for Fundraising

NonProfit Hub

According to the 2015 Nonprofit Benchmark Study , online revenue for nonprofits grew by 19% in 2015, a seven percent increase over the previous year. But it often is the local marketing that comes from trusted, known recommendations that can garner the most benefit. And for them, local communities are very important.

Local 28
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Inspired by Corporations’ Investment in Purpose and Social Responsibility Throughout the Crisis and Hardships of 2020

sgEngage

We see that organizations of all sizes rallied their employees to give and serve others in their local communities and around the world. CSR strategies can be global and hyper local: Virtual volunteering events created the opportunity for employees no matter where they are located to connect with each other and support a cause.

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Board diversity strategies to help nonprofits achieve success

ASU Lodestar Center

A board diversity policy amplifies what is expected of board members and describes how people who have been historically marginalized can participate effectively as board members, as mentioned by Kathleen Buse, Ruth Sessler Bernstein and Diana Bilimoria in their article " The Influence of Board Diversity."

Help 96
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Small is the New Big: 2009 eNonprofit Benchmarks Study Released

NTEN

We just released the 2009 eNonprofit Benchmarks Study with our fantastic friends at M+R Strategic Services. Get the recording to see how Children's Defense Fund and HRC use benchmarks to increase the performance of their online campaigns. This may indicate the influence of social media on email. Integrated campaigns matter.

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7 Ideas to Create a Modern and Easy Donation Experience

Classy

Taking time to segment your donors and customize their donation pages can positively influence their giving behavior. Find the right donation match partner for your campaign, whether a corporate sponsor, local business, or individual. For your entry-level donors, you could update those amounts to $10, $20, $30, or $40.