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Slacktivism: Can Cartoons Raise Awareness or Just Make Us Feel Good?

NetWits

In an effort to raise awareness for child abuse, thousands of Facebook users changed their profile photos to one of their favorite childhood cartoon characters (full disclosure: mine was Underdog.) Whether it started on accident, was part of a specific campaign, or originated in Greece , this meme seemed to really have legs!

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New on SSIR: Are we addicted to Slacktivism?

Amy Sample Ward

You may or may not have seen a message from those same friends encouraging you and everyone else to do it, too, as a way of increasing awareness of child abuse. According to ABC news : According to the trend-tracking website Know Your Meme , the cartoon fad started with Facebook users in Greece and Cyprus in mid-November.

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Instagram Influencers and What We Know About Them

Connection Cafe

Online influencers are the most powerful force online today for moving awareness, advocacy, and giving. As I wrote about engaging everyday influencers in a recent piece, millennials are closely tracking and taking inspiration from these everyday influencers. But who are the influencers you need to know, and what do we know about them?

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7 Things I learned About Social Media Powered Online Fundraising and A Big Heartfelt Thank You for #OceanLoveEarl

Beth's Blog: How Nonprofits Can Use Social Media

Approximately 85% of the donations were converted from my personal profile on Facebook. Spent $50 for a promoted post which got over 10,000 views to promote the July 3rd event, but I did not set up a way to track whether the promoted post helped boost participation in the online memorial event.

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Integrated Social Media for Sustainable Agriculture

Beth's Blog: How Nonprofits Can Use Social Media

” I created a list of grantee’s Twitter Profiles and shared back the analysis of most tweeted words and hashtags. So, they started a fun meme. In addition, I wanted to explore TwitChimp, a tool for making Twitter lists, that Robin Good dubbed, “ the ultimate Twitter list curation tool.”

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Four ways to improve your nonprofit marketing efforts

ASU Lodestar Center

Get more fans on Facebook and more followers on Twitter by making YouTube videos, posting memes, creating infographics , and writing blog posts. Make sure to also profile new staff members as they join your team. Track your progress using your Facebook page’s Insights data. Use video to spread awareness.