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Year-End Fundraising: Increase awareness of your campaign with stories

The Storytelling Non-profit

Specifically, what to do before and during the campaign to generate additional awareness. One of the tactics I frequently use is storytelling to increase awareness of a campaign (surprise, surprise). Using Stories to Increase Awareness of a Year-End Fundraising Campaign. Some might call this marketing the campaign.

Awareness 102
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Social Media 101 TweetChat Recap: Video

Tech Soup

For example, is it a call to action, a fundraising appeal, or just generating awareness. An effective nonprofit video can be as simple as a Flickr photo stream set to an audio track or a really great interview. Digital Storytelling Methods: Time and Resources Needed? Applications such as Ustream , Qik.

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Road Trip! Fundraising, Advocacy, Community Building, Storytelling and Recruitment on the Road.

Care2

Mark shared his progress around the country in YouTube videos (he’s been featured on the YouTube homepage, blog posts , and his Twitter feed. They shared updates on the tour blog , Flickr , and YouTube. The road trippers also made stops for advocacy events in Boston and New York before concluding in Washington DC.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. This runs counter to short-form trends on TikTok, Twitter, and YouTube that occupy our attention.

Lesson 59
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The Foundation of Successful Fundraising: Defining Your Nonprofit’s Unique Value Proposition

Allegiance Group

However, the organization had little brand awareness and a small donor base. Use storytelling to bring the UVP to life. Interview someone who has received your services about the difference a donor made in their lives — a donor , not your nonprofit. The mission is compelling, and 95% of all donations go directly to patients.

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The Best Social Media Marketing Resources For Nonprofits

Nonprofits Source

That’s why we’ve taken the guesswork out of the equation by curating only the best strategic marketing resources for Facebook, Twitter, YouTube, Instagram, Snapchat, and Pinterest. Project Aware. Project Aware somehow manage to slip them in here and there without overdoing it. YouTube Statistics For Nonprofits.

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How Video Can Elevate a Nonprofit Digital Marketing Strategy

Nonprofits Source

Use video to explain complex issues and increase target audience awareness by providing relevant educational resources related to your nonprofit’s cause. This includes maintaining visual hierarchy and using expert equipment to record interviews and provide ambient sound. Educate and inform audiences. He earned his B.A.

Video 64