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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. Using a horizontal logo for your avatar. Posting only (boring) marketing content. I am a big believer that less is more on Facebook. Make a donation!

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11 LinkedIn Group Management Best Practices for Nonprofits

Nonprofit Tech for Good

Finally, keeping your group closed will pique the curiosity of potential new members and increase the likelihood that they will join. Use a Horizontal Avatar. LinkedIn Groups are the only community discussed in this book that uses a rectangular avatar instead of a square one. Don’t Use News Feeds. Publish Group Rules.

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10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

In the next few weeks I’ll be making recommendations of which tools and trends in technology nonprofits should prioritize in 2013, but for this year’s post on New Year’s resolutions I wanted to get back to basics. 10) Track the growth and ROI of your online communities. 10 Tips for Managing Social Media Burnout.

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11 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

Your supporters also want to see what your staff and working space look like – the human beings behind the avatar, if you will. One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. Diversify your news sources. Learn basic HTML.

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8 Essential Nonprofit Tools to Get You off the Ground

NonProfit Hub

Good news, I have some of the answers. We relate to images far more than written content; it’s why Instagram’s so successful, and if you’re going to succeed online, you must use high-quality visual content in all your marketing campaigns. Browser extensions, enabling you to add content as you browse.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

However, to stand out from the other nearly one hundred million Facebook Pages vying for likes, comments, and shares, your nonprofit needs to excel at Facebook to ensure News Feed exposure. Ensure that when potential new followers land on your Facebook Page, the design of your cover photo and your avatar is visually compelling.

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10 Signs Your Small Nonprofit Excels at Social Media

Nonprofit Tech for Good

Instagram’s new algorithm will require top-notch visual and video content which most small nonprofits will struggle to create and curate. All these new tools and trends are exciting, but impossible to effectively utilize if you don’t have a full-time new media manager. Yeah, right. Stray Rescue of St.