Connection Cafe

SEPTEMBER 23, 2010

Author: Jordan Viator. Measure – look at social activity data to learn who you are influencing, what is causing activity, what content is effective and what you can optimize. Integrate – as in, integrate social media with other channels such as email, direct mail, web content and offline activity to maximize success.

Social Media 54

Social Media Tips Media Social 54

Connection Cafe

JUNE 25, 2010

Author: Jordan Viator. How much is your online fundraising augmenting offline efforts? If you discover top influencers and advocates, reach out to them to help in future campaign outreach and grassroots communications. Measuring the return on investment for any organizational effort is a standard of doing business.

ROI 51

ROI Social Media Measure Metrics 51

Connection Cafe

JANUARY 8, 2010

Author: Jordan Viator. The lifetime value of a donor who engages with a charity through online and offline channels is three times more than that of those who engage offline or online only.

Jordan 30

Jordan Offline Channel Exercise 30

Connection Cafe

JANUARY 14, 2010

Author: Jordan Viator. Don’t underestimate the power of influencers. Just like in the offline world, the online world is full of influencers. An influencer will let their friends know through something as subtle as a status update or a logo in their profile picture. What’s cool these days?

Social Media 35

Social Media Lesson Learning Media 35

Connection Cafe

MARCH 11, 2010

Author: Jordan Viator. Uprising Tide panel Saturday, March 13 at 03:30 PM - "Inciting Online Communities into Offline Movements - Ready to put your tech community on the map? The Future of Influence Saturday, March 13 at 11:00 AM - "The ability to share online has allowed consumers to control and filter the web.

Conference 38

Conference Government Social Media Influence 38