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Tips for nonprofits from Candid’s year of TikTok, Instagram Reels, and YouTube Shorts 

Candid

While video views are nice, we measure our success by engagement—using likes, comments, saves, or shares as our metrics. Additionally, following trends is difficult for nonprofits when you take copyright challenges into account (organizations aren’t permitted to use a lot of trending audio).

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What is in the Treaty of Marrakesh?

Beneblog: Technology Meets Society

First, it makes creating a national domestic copyright exception an obligation of countries that ratify the Treaty. Second, the Treaty allows for easier import and export of accessible versions of books and other copyrighted works. It covers music in the form of sheet music, but not audio or videos of performances. Article 2(c).

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Towards Global Access for the Print Disabled

Beneblog: Technology Meets Society

A Policy Update from an engineer, Jim Fruchterman of Benetech June 8, 2010 The international copyright negotiations in Geneva around a proposed Treaty for the Visually Impaired (“TVI”) have been steadily heating up. I’m measuring this entire effort by how it much it does to change this sorry state of affairs, in both the short and long term.

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Donor Spotlight: Lavelle Fund for the Blind

Beneblog: Technology Meets Society

Embracing measured risk, The Fund has been willing to make early bets on Benetech, and has repeatedly chosen to invest in our prototype projects. I’d like to share our experience with Lavelle, where they took a series of calculated risks in grantmaking. In 2013, with the most recent (and fourth!)

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The ROI of Social Media - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

The trouble with social media thus far has been that it’s been difficult for practitioners to measure its efficacy. The metrics for measuring ROI can be extremely varied. You can check out the podcast for yourself here (and you can also see the slides and skip to the portions of the audio that’s most interesting to you.)

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Tools Galore in Online Communications - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Did you know you can embed an audio file in Google Earth?) We are all after real world changes, so how do we measure our use of these tools on real world impact? Link to things that can be measured. Dont measure things for the sake of measurement. There are a myriad things that "could" be measured.

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This Digital Marketing Process Will Make You Write Better Content

Nonprofits Source

Measure – Prove to leadership that the investments made are yielding incremental results toward your goals. Avoid Copyright Infringement. In Google, you also have the option to filter out copyrighted images under the tools section. In terms of style, I like to keep things simple. Involve Your Team In The Marketing Process.

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