Tips for nonprofits from Candid’s year of TikTok, Instagram Reels, and YouTube Shorts
Candid
SEPTEMBER 7, 2023
While video views are nice, we measure our success by engagement—using likes, comments, saves, or shares as our metrics. Having a library of pre-made videos is helpful for the days when planned content falls through. Yes, we have done trends and used popular audio, but they don’t perform better than our other content.
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