M+R

MAY 10, 2021

Maybe you’ve made a language guide to be mindful of how your chosen words may fall short of respectful representation. Video-first platforms like YouTube have provided auto-captioning for quite some time now, while Tiktok launched it in April of this year and Instagram is testing functionality in Stories. And heads up!

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Care2

JANUARY 27, 2014

Just because this tactic works for Upworthy (who is driven by a ton of testing on their own website) does not mean it will work for your organization. However, trying to amp up your creativity with headlines and testing them to see if they resonate with your audiences is something you should always be investing resources into.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

With old class photos, you can leverage memes like “ Throw Back Thursday , like in this example from Reshet Ramah , a network of alumni from across the globe. Make up your own nostalgia meme. Be sure that you test, test, test to see if there are certain types of questions that work best for engaging your alumni.

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Nonprofit Tech for Good

DECEMBER 3, 2020

Perhaps they can not get a Facebook ad budget approved or they are simply stuck in the outdated “social media is free” meme. That said, keep in mind that large nonprofits are spending tens of thousands, if not hundreds of thousands, of dollars each year on Facebook Ads and they have it down to a science.

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Wild Apricot

JUNE 27, 2008

There are 5 elements key to an effective transfer or exchange of knowledge, the report suggests: Audience, Message, Method, Messenger, and Evaluation: Audience. In defining your target audience, too, keep the intended outcome in mind: Which people are actually in a position to act on your information? Evaluation.

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Get Fully Funded

OCTOBER 23, 2022

Finally, test everything before you launch your campaign to make sure it’s working correctly! If you keep the content short and focused on the mission, people won’t mind. Go ahead and write the thank-you email that automatically goes out when people give. Will people unsubscribe when I send so many emails? .

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NTEN

MAY 27, 2010

You shouldn't choose the toolbox for your organization until after a strategy has been defined -- at which point the following should be considered: fish where the fish are , use tools that make sense for your audience , know there is no "one size fits all" plan and map tools directly to your strategy. Be proactive.

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