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Digital Evolution—Three Trends to Watch

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Other areas where AI can make an impact are: Meetings and Events—Use predictive analytics to identify which venues will generate the highest number of registrations. According to Gartner, by 2024 low-code applications will account for more than 65% of all application development activity. Gartner offers this explanation. “A

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Ignite Engagement—Give Members Influence

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Gartner Marketing Glossary describes influencer marketing like this: Influencer marketing is a type of social media marketing that involves mentions and endorsements of brands and/or products by individuals who exert influence on a particular audience due to their perceived expertise, trustworthiness, or popularity. Well, not exactly.

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