Remove Analytics Remove Demographics Remove Gartner Remove Life
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Customer Experience Plays Marketing as a Long Game

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According to Gartner , the technology and research consulting firm, 90 percent of organizations now have a CX officer or an equivalent position. Gartner identifies these qualities as key to delivering value: A customer journey mapping process that extends beyond acquisition and purchase through the life of the relationship.

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Digital Evolution—Three Trends to Watch

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Examples of the impact of digital evolution on behavior and life are plentiful. Other areas where AI can make an impact are: Meetings and Events—Use predictive analytics to identify which venues will generate the highest number of registrations. Gartner offers this explanation. “A

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Ignite Engagement—Give Members Influence

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Whether it’s a van-lifer selling energy drinks or a dog groomer styling a cast of fluffy fur babies, real people using products in everyday life moves merch. Use analytics, reports, and surveys to identify the members who participate most frequently in association initiatives and activities. So, who exactly is an influencer?

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