.orgSource

FEBRUARY 6, 2023

According to Gartner , the technology and research consulting firm, 90 percent of organizations now have a CX officer or an equivalent position. Gartner identifies these qualities as key to delivering value: A customer journey mapping process that extends beyond acquisition and purchase through the life of the relationship.

Game 44

Game Experiment Marketing Gartner 44

.orgSource

SEPTEMBER 5, 2023

The focus has gone beyond whether or not you will have digital platforms. Or to create FAQs for each of your platforms based on trending inquiries. Other areas where AI can make an impact are: Meetings and Events—Use predictive analytics to identify which venues will generate the highest number of registrations.

Trend 221

Trend Digital Gartner Virtual 221

.orgSource

JUNE 19, 2023

Gartner Marketing Glossary describes influencer marketing like this: Influencer marketing is a type of social media marketing that involves mentions and endorsements of brands and/or products by individuals who exert influence on a particular audience due to their perceived expertise, trustworthiness, or popularity. Well, not exactly.

Influence 221

Influence Giving Gartner Analytics 221