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Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. Visit mrbenchmarks.com now to explore all the charts, analysis, insights, and more! Here’s a small sample of what you’ll find: Average online revenue declined by 1% in 2023, while direct mail revenue fell by 6%. Sign up now!

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Supercharge Your Intern Program: 18 Proven Assignment Ideas Across Marketing, Data, & More

Whole Whale

The safest way to have interns participate in social media is to have them analyze the data and then come up with sample posts for the platform. Have your interns take the Whole Whale Be Your Own Social Media Guru course to better understand the theory and analytics behind major platforms.

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Great reads from around the web on June 13th

Amy Sample Ward

" 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report – "Five years into the research, it is clear that direct mail giving is still the overwhelming majority of fundraising revenue, and organizations must find ways to optimize multichannel giving versus hyper-focusing on internet giving alone.

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NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes

Beth's Blog: How Nonprofits Can Use Social Media

It is a flow chart that calculates business performance taking into account not only whether the company had a profit, but whether that profit was good enough relative to the assets it took to generate it. Over those 80 years, the chart has been polished, refined and so deeply embedded in business thinking. Google Analytics.

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SXSW: What Social Media Analytics and Data Can’t Tell You

Beth's Blog: How Nonprofits Can Use Social Media

I’m just back from the SXSW Interactive Festival where I was on a panel called “ What Social Media Analytics Can’t Tell You ” moderated by Alexandra Samuel of Vision Critical , Jeremiah Owyang , Crowd Companies, and Colby Flint, Discovery Channel. Our sample was combined US and Canada populations).

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Measuring the Value of Your Blog: Reflections Over the Last Year

Beth's Blog: How Nonprofits Can Use Social Media

About a year ago, I decided to benchmark my blog using some tips suggested by Avinash Kaushik. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). Calculating benchmarks should not take you more time than it is worth. I just sampled one month.

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112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

Check out this post: Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2014 and don’t miss the associated Nonprofit content marketing infographic. Check out some of his blogs from the conference , where he covers benchmarking data, donor ready patrons, and conversion rates. Tell stories. Evoke emotion.

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