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SEO Reputation Management for Your Nonprofit

NonProfit Hub

In fact, the first impression is formed somewhere else: on Google’s Search Engine Result Page (SERP). . Brand SERPs are the first touch-point between your business and search users. That’s why you should make sure that any search query with your brand name returns results that are consistent with your brand image. .

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Ten Useful Examples of the Real-Time Web in Action

NTEN

They have since published a report on The Real-Time Web and Its Future. The Real-Time Web: it's more than just immediate delivery of Twitter messages to an always-on mobile device, disrupting the concentration that civilization is based on and bringing a rush to crazed social media addicts obsessed with the hottest new buzzwords.

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professionals

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NetSquared: In the Beginning

Tech Soup

In the beginning, TechSoup’s Marnie Webb, Daniel Ben-Horin, and Billy Bicket created NetSquared to "remix the web for social change." The buzzword then was Web 2.0, which heralded a new, participatory web culture. Marnie, Daniel, and Billy had been following developments at O’Reilly Web 2.0

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Screencast Treatment: Web Analytics As Simple Gifts To Measure Mission

Beth's Blog: How Nonprofits Can Use Social Media

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Web Analytics As Simple Gifts To Measure Mission 3.

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Listening Curriculum: Draft - What you think?

Beth's Blog: How Nonprofits Can Use Social Media

Pattern Analysis . It's important search for the basics or what we call "ego searches." Your pattern analysis will tell you when to ignore something or when to address it right away. There are many other readers - here's a comparison of features from Wikipedia. Do search at site for the first time.

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Intuition vs. Data: How VolunteerMatch Uses Data to Change the Way It Makes Strategic Decisions

NTEN

Wikipedia has a great primer on cognitive bias for amateur organizational psychologists. As an application service provider with roots that stretch back to the early days of the Web, we've been through several phases of change and development. Avoid using marketing hype as a substitute for your own analysis. The results so far?

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Shoulder-to-Shoulder Instructional Media: My Tagging Screencast at NTEN!

Beth's Blog: How Nonprofits Can Use Social Media

Many nonprofits professionals have to manage a lot of information on the web and share it with their co-workers or clients. For a more detailed definition of tags, see the Wikipedia entry here. Social bookmarking is the practice of saving bookmarks to a public web site and describing them with tags. Act 1: The Problem.