Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2016

It has been almost exactly four years since I published Measuring the Networked Nonprofit: Using Data to Change the World , with co-author, Katie Paine. Back then, not many nonprofits were talking or practicing the use of measurement and data to improve nonprofit results. Refinable – adapt to rapidly changing environments.

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Resource Practice Data Work 105

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology What do web stats mean, anyway? Allan’s argument is that because NTEN is in a leadership position in the field, it should lead in showing transparency by publishing its web stats.

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Stats Web Statistics NTEN 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

Jay Dedman pointed to an analysis Feedburner by Chris Baskind. But the exchange prompted some reflection on how I use Feedburner. I track two hard data points: RSS subscriber growth over time as well as the feed delivery stats (email versus reader). There are other ways to measure your RSS reach. If not, why?

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Metrics Social Media Strategy RSS 81

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 23, 2010

It's the dance floor and the balcony - both strategy and tactics but deployed in a lab with focused experiments, measurement, reflection and learning from peers. I've been collecting secondary research and stats on social media usage and typically share synthesis of the most recent information in every workshop. .

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Social Media Remix Research Audience 95

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 21, 2007

Allan Benamer and Holly Ross debate transparency and publishing web stats numbers. Michelle Murrain weighs in with a thought provoking post, " What Do Web Stats Mean, Anyway? " I think web stats are useful when we are using them measure our outcomes. Are Web statistics a matter of transparency.

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Open Source Nptech Summary Tag 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools. Measuring the success of social media efforts can't be done with a single metric. Technorati ???Authority???

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Reflection Measure Technorati ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

She recommends that you don't go into your analytics or stats program without composing a specific question first. Here are seven tips to help you start measuring social media efforts. The scores are based on analysis of the “ 5 Cs ” of engagement: creating, critiquing, chatting, collecting and clicking. If not, why?

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Measure Tips Metrics Bookmarking 95