Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2012

The report addresses metrics for success for investing in broad field social movements or networked approaches to social change. The report lays out some new metrics for movement building – that are paths to the more easily counted tangible results and where the unit of analysis is the movement or network, not an organization.

Metrics 114

Metrics Fund Build Social 114

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2013

I’m very excited for this learning experience because over the two years my work as Visiting Scholar at the David and Lucile Packard Foundation has focused on going deep on facilitating peer learning for grantees on measuring outcomes for their networks with social media while balancing and upholding the principles of being networked.

Measure 103

Measure Learning Metrics Social Media 103

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Step 5: Define your metrics. The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. I use the chart below, which comes from Chapter 5 of our book.

Results 97

Results Metrics Measure Associations 97

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

One of the chapters is on organizational culture – what’s in the DNA of a “data-driven&# nonprofit and what are the incremental steps for change? Does a lot of &# drive by&# analysis, but no monthly review of trends. Presents a report with quantitative analysis that demonstrates value.

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

Back in 2007, when Facebook opened it doors to people older than college students and nonprofits started the early experiments on Facebook Causes, Froggy Loop did an extensive analysis " The Long, Long Tail of Facebook Causes " using the dollars per donor analysis. Credit to Steve MacLaughlin for that) Go read it and come back.

Washington 85

Washington Metrics Facebook Donor 85

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

There are many things in my life and work that I need to streamline, and an important skill to facilitate this is learn how to say no. Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. I have a confession.

Goal 50

Goal ROI Wiki Metrics 50

Nonprofits Source

OCTOBER 11, 2017

Digital Marketing Plan Chapters. Chapter 1: Introduction. Chapter 2: Marketing Strategy. Chapter 3: Digital Promotions. Chapter 4: Marketing Process. To a large extent, understand the market forces at play that help or hurt your chance for success; think SWOT analysis and marketing mix.

Process 98

Process Content Digital Marketing 98