Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

I took a look at a couple of the measurement tools available for Pinterest and got on the waiting list for Pinerly after reading this analysis from the Poynter Blog based on stats provided by Pinerly. I was curious about what I could learn if I did an informal benchmark study of a few nonprofit Pinterest users. Engagement.

Benchmark 102

Benchmark Photography Ratio Stats 102

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. The most valuable part of the blog benchmarking process is the reflection process and linking insights to making improvements.

Metrics 50

Metrics ROI Measure Content 50

Connection Cafe

DECEMBER 5, 2017

Data—the capture, analysis, and use—can be overwhelming. While this may sound hyperbolic, take a moment to think about how our business landscape has changed over just the last five years. The analysis moved beyond short-term metrics such as annual net revenue and took a macro view of our program. Should I be doing more?

Analytics 33

Analytics Data Analysis Metrics 33