Allegiance Group
APRIL 15, 2024
Use insights from the motivation-based research to create donor personas—or an archetype of your ideal donor that defines their basic characteristics like demographics, preferences, and attitudes. Conducting a marketing opportunity analysis. Start by mapping the journey your supporters follow when engaging with your organization.
Beth's Blog: How Nonprofits Can Use Social Media
JULY 14, 2009
It offers us a “Map” of how each story affects people and communities. It maps out our plans, our design, our work, the response, our redesign, our work, the response and the overall progress to crossing the Chasm . This enables us to design how to use story effectively, and helps the broader work to be powerfully engaging.
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Museum 2.0
FEBRUARY 4, 2020
They weren’t similar in temperament or attitude. I performed an analysis of my organization’s attendance at programs for the last five years, I created the decorations for our new music series, and I worked on labels for an exhibition in our interpretation laboratory. You’re looking at a Harvard apple vs a Community College apple, say.
Have Fun - Do Good
APRIL 25, 2007
Somebody else has got to save the polar bears, I've got to save myself," is sort of the basic attitude. One of the things that we realize is that when you try to talk to people of color, low-income people, marginalized folks about global warming, it is not high on the agenda. It is actually really understandable.
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