Media Cause

AUGUST 17, 2023

As you navigate optimizing your paid search campaigns, here’s how to audit an AdWords campaign to help improve your performance: Check Spend + Pacing Unlike Facebook, TikTok or even YouTube, Google Search campaigns do not have lifetime budgets—meaning you set daily budgets at the campaign level.

Adwords 52

Adwords Campaign Search Headline 52

Care2

AUGUST 22, 2013

Monthly Website Stats: Monthly visits, unique visitors, pageviews, pages per Visit, time on site, and bounce rate (aim for under 60%). Email: Number of new subscribers, open rates and click through rates, best performing subject lines and topics, and most engaged email audience segment.

Online 71

Online Tips Calendar Test 71

Nonprofit Tech for Good

DECEMBER 6, 2018

Set up an ad for each keyword, and make sure the keyword appears within the ad copy: in both the headline and description. Google stops showing ads that aren’t getting clicks and penalizes accounts with low click-through rates. 10) Don’t use Google AdWords Express. AdWords Express is not a timesaver if it doesn’t work.

Grant 266

Grant Google Profit Adwords 266

Care2

FEBRUARY 7, 2009

Although sadly our unabbreviated name is too long to fit the 25-character limit on ad headlines.) The Payoff In October, at the height of the election season, we managed to go over our Google Grants budget, spending $10,212 and earning a click-through rate of 6.43% and a conversion rate of 2.10%.

Google 31

Google Grant Adwords Social Media 31

Nonprofit Tech for Good

JANUARY 10, 2022

Performance: The account must maintain a 5% click-through rate each month. Responsive text Ads are ads in which you specify multiple different headlines and descriptions and Google selects the ones that it feels would be the best match and thus would create the highest probability of the user clicking on the ad. Use Ad Extensions.

Google 353

Google Grant Guide Nonprofit 353

Tech Soup

JULY 30, 2015

Why AdWords? Google has a grant that gives $10,000 per month in free AdWords spending for nonprofits that qualify, and unlike most grants, it has a really simple application process. Apply for the Google AdWords Grant. Have goals set up in Analytics and AdWords. Are you sick of working on logframes? Don't fret!

Adwords 36

Adwords Grant Google Impact 36

Care2

FEBRUARY 4, 2009

Although sadly our unabbreviated name is too long to fit the 25-character limit on ad headlines.) The Payoff In October, at the height of the election season, we managed to go over our Google Grants budget, spending $10,212 and earning a click-through rate of 6.43% and a conversion rate of 2.10%.

Grant 31

Grant Google Case Study Search 31