article thumbnail

Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

Google AdWords Analytics. Integrate your Google AdWords account with Google Analytics to see AdWords data alongside your other site analytics. While you can learn a lot from AdWords data, we recommend starting by focusing on the following metrics: Clicks per campaign. Donor Demographics. Family data (i.e.

article thumbnail

7 Tips for Successful Event Sponsorship Proposals

Connection Cafe

Is the company interested in reaching a specific demographic? Using resources like Adwords or keyword research to determine what to charge for things like logo placement is invaluable. Here are seven key tactics to consider when getting started: Appeal to target sponsors.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Storytelling Through Paid Advertising

NTEN

You can choose your geography, your demographics, the context of content you want to position your ads within and purchase on a CMP or CPC basis. Google Display Network ( [link] ): Google Display Network, which runs on the same platform as AdWords, is the more complex of the two. s large network of display ad partner sites.

article thumbnail

The Ultimate Guide to Volunteer Recruitment: 15+ Strategies

Qgiv

Another thing to take into consideration is the demographic and situation you’re trying to find volunteers for. A volunteer recruitment letter is a more formal way of soliciting volunteers, but you can have your current volunteers personalize them for the prospects they have in mind. Invest in paid online advertising.

article thumbnail

The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

To fully take advantage of your Google Grant and your Google Adwords Account it is important that you make use of lots of keywords. Writing additional pages and blog posts is often a good idea as is keeping SEM and SEO in mind as you do so. Use Lots of Keywords.

Google 353
article thumbnail

How to Create the Best Nonprofit Marketing Plan

Qgiv

Make sure you’re keeping your mission, audience, and goals in mind each step of the way. It’s no secret that different demographics respond differently to different marketing methods, so plan accordingly! Keep your donor segments and persona in mind as you consider each of these options. Determine Your Goal. Request Demo.

article thumbnail

The Ultimate Guide to the Google Ad Grant: 2020 Edition

Nonprofit Tech for Good

Smart Campaigns, formerly known as “AdWords Express”, is essentially a baby version of Google Ads and has far less functionality. This means that even if you reach everyone in your target demographic, you probably won’t spend the full $10k. Make sure you apply for the “Classic” account. Website Readiness for the Google Grant.

Google 332