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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Amy recommends testing different types of posts (a bold graphical image with copy vs a link with preview image + short description, for example) to determine which ones resonate most with your audience and produce the results you're hoping for.

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Recipes For A Successful Fundraising Moment

Connection Cafe

The endless news cycle with one outrageous headline after another and organizations continuing having to engage in rapid response work in this political climate. It’s feeling like the lazy days of summer will not be so slow for advocacy organizations this year. . More Priming Tactics t o Pair with Advocacy .

professionals

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10 Fast Tips to Boost E-newsletter Performance - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Headlines should be short.

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How to Improve Your Website’s Emotional Appeals: 5 Tips

Pamela Grow

NPOInfo’s data collection guide specifically recommends reviewing data points like giving history, hobbies and interests, and advocacy participation. Conduct A/B testing. You can conduct A/B testing by creating slightly different versions of important web pages like your homepage or donation page. Include images of people.

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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

Respond to the program survey. All participants are required to complete the annual program survey. Test out different ad extensions to determine what drives results for your ads. 5) Test different headlines and descriptions with RSAs. Think of headlines as a way to grab readers’ attention.

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