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Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

Flickr Photo by Matthew Field. One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did.

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Adventures in Participatory Audience Engagement at the Henry Art Gallery

Museum 2.0

Thirteen students produced three projects that layered participatory activities onto an exhibition of artwork from the permanent collection of the Henry Art Gallery. All the photos in this post are on Flickr here. When activities were not facilitated, people were often too timid to interact.

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Prioritizing Your Web Marketing Budget - What Slice of the Pie Should Social Media Get?

Beth's Blog: How Nonprofits Can Use Social Media

  I kept wanting to blend them. Online Outreach and Relationship Building:  This would include time spent on setting up social networking profiles, uploading content on places like flickr or Youtube, etc.  They recommend that you allocate time and budget equally 1/3 between each. tags: socialproducts internet ).

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New Models for Community Partnerships: Museums Hosting Meetups

Museum 2.0

They left and wrote over 100 positive reviews of the evening, 12 positive reviews of the museum, and shared over 300 photos of their revels on Flickr. They left with free tshirts branded with the museum's name (and other sponsors), wrote about it on a wiki and shared photos on Flickr. To some people, these events may sound like losers.

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17 Ways We Made our Exhibition Participatory

Museum 2.0

With one exception, no single activity cost more than $30 to produce/maintain. Note: you can view these photos of the exhibition on Flickr here.) We called the prototypes "activities," got lots of participants, and people loved giving their feedback and seeing the prototypes evolve over a couple months. Some are conceptual (i.e.

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Groundswell Book Club Part 2: Talking

Museum 2.0

The next level is to produce your own talk, via profiles on social networking sites, a twitter feed, flickr group, blogs, podcasts, or online video. Many of the most active bloggers and Web 2.0 Groundswell profiles the story of the Blendtec, the blender company that stumbled into a viral video explosion with their " Will it Blend?

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