Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 4, 2013

No doubt you’ve taken a “ selfie ,” a self-portrait taken with your mobile phone camera and shared on Facebook or other social media channels. Recent research suggests that taking and posting too many selfies on your Facebook profile (or other social channels) can be damaging to your relationships.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

I am leading a #Nettalks Webinar on “ Leveraging Social Media to Engagement and Inspire Alumni Networks ” at 2 PM EST today. On Monday, I shared a post about some network and strategy concepts. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds.

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Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

MAY 31, 2017

What I like is that each chapter includes a good summary of the content, plus an imagination challenge where we can work our imagination muscles. Brian talks about how popularity of “failing” has faded from our conversations over the past few years. He says it is because we’re just more comfortable with the status quo.

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Review Chapter Meme Exercise 67

Tech Soup

NOVEMBER 28, 2016

Where creating content was once labor-intensive (for instance, taking photos with a digital camera, uploading them to your computer, and then posting them), nowadays the whole process can be done on your smartphone anywhere, anytime (assuming you have a data plan). It's purely emotional content that adds value to people's lives.

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Connection Cafe

FEBRUARY 8, 2018

Some social media campaigns are empowering; others are dispiriting. A Twitter trending hashtag or viral video can put a topic on the media agenda, creating a spiral of attention that spreads your message far beyond its traditional audience. The answer, of course, is “it depends.” Communication isn’t just about speech.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 24, 2014

I’m at the AFP Conference where I will be on a plenary session about “ Social Media for Social Change ” moderated by Social Media 4 Nonprofit leaders Darian Rodriguez and Ritu Sharma, along with Carolyn Miles, Save the Children and Ben Rattray, Change.Org. Brand the fundraising page.

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Connection Cafe

DECEMBER 31, 2013

The surge of useful and actionable advice that has surfaced in 2013 shows the value of rich content marketing—the creation of resources that provide direction and assistance, and have you, the audience, at the heart of every word and image. Steve MacLaughin showed us when he created the Top 12 Internet Memes for Nonprofits.

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